Nokia's renewal is one of the greatest stories in modern corporate history.

In this video, Professor Timo Vuori explains how they incorporated emotional intelligence into their strategy and transformed Nokia’s state from steep decline to full renewal.

0:00 Introduction

0:39 Almost Repeating the Same Mistake

1:32 Managing Emotions Changed Everything

2:22 Stage 1 Creating Psychological Safety

4:23 Stage 2 Facing Reality Through Scenarios

6:44 Stage 3 Keeping Options Alive

8:38 Stage 4 From Gut Feeling to Informed Decisions

10:09 Nokia’s Lessons in the Age of AI

The video is based on his own research with INSEAD Prof. Quy Huy:

Vuori, T. O., & Huy, Q. N. (2022). Regulating top managers’ emotions during strategy making: Nokia’s socially distributed approach enabling radical change from mobile phones to networks in 2007–2013. Academy of Management Journal, 65(1), 331-361.