Why did Nokia really fail? Was it because they missed the shift—or because Apple was simply better?

The real story is far more complex. In this video, prof. Timo Vuori shares insights from his in-depth research into Nokia, revealing what truly happened behind the scenes.

0:00 Introduction

0:57 The surprising truth

1:53 Diving inside Nokia

2:43 Fear at the top

3:24 Fear + pressure in the middle

4:33 It was those human moments...

5:27 They couldn't face what they knew

6:13 What about your company?

7:30 End screen

He connects these findings to his own research:

Vuori, T. O., & Huy, Q. N. (2016). Distributed attention and shared emotions in the innovation process: How Nokia lost the smartphone battle. Administrative science quarterly, 61(1), 9-51.