Managing emotions in strategy execution. It may sound paradoxical, but when your employees say they hate your idea, the best response is to tell them it’s okay to feel that way.That simple moment of validation can be the turning point that gets strategy moving again.Don’t jump into logical arguments right away—you need to validate their emotions first.Henrika Franck and Philip Gylfe did amazing empirical work and it was a huge pleasure to contribute to theorizing with Eero Vaara